Know if you'll hit your targets before pulling the trigger on any marketing plan
More than sixty five percent of new products are commercial failures, and if you compound this with a recession, now more than ever you can't afford to be wrong. In If You Build It Will They Come, business professor and strategy consultant Rob Adams shows you how to make sure you hit your target market before you spend a lot of money. He shows you the fast, systematic and proven approach of performing Market Validation in advance of making a large product investment.
Adams outlines a simple and effective market validation and testing strategy that is proven, giving entrepreneurs and managers the ability to dramatically improve the prospect of product success. He explains how to quickly gather information on competitors, directly interview members of your target market, and figure out what the market really wants to buy, versus what customers say they want. The steps to quickly understanding the viability of your market Where to go to gather the information needed to hit...
1492: The SpanishInquisition, Christians burned at the stake, Moslems and Jews expelled from Spain and the Columbus expedition...
This historical novel takes you into the lives of everyday Christians, Moslems, Jews and Secret Jews of ancient Spain and what they had to endure during that horrific time in history.
The details of the epic voyage were researched meticulously using Columbus' personal journal. Othniel Seiden takes you on the voyage itself, beyond the discoveries through the fears, victories and superstitions of the adventurers of that era into the humanity of all souls encountered on the journey.